Meet Our Team
Click on Executive Team members to Learn More
Michael Joseph French
Chairman of the Board and CEO
Michael Joseph French
Chairman of the Board and CEO
Mike started a pet food company that quickly began manufacturing and distributing throughout North America. He built large scale distribution across big box retailers with a laser focus on optimizing his supply chain and was eventually bought out by a leading player in the industry.
Mike has a successful track record working in the industrial farming and product manufacturing industry with a keen eye for getting maximum value at all levels of the supply chain, working cohesively with all levels of government regulators, and enhanced financing through grants and strategic partnerships. Mike has gone on to build a successful consulting company in the investment sector developing very profitable package & sell strategies which led him to the hemp derived CBD market.
Mike has a successful track record working in the industrial farming and product manufacturing industry with a keen eye for getting maximum value at all levels of the supply chain, working cohesively with all levels of government regulators, and enhanced financing through grants and strategic partnerships. Mike has gone on to build a successful consulting company in the investment sector developing very profitable package & sell strategies which led him to the hemp derived CBD market.
Lisa Arnold
CoFounder, VP of Business Development
Lisa Arnold
CoFounder, VP of Business Development
Lisa is a co-founder and a cancer survivor since 2018. She includes her dog Paris as a big part of her support group.
Lisa is an inventory control specialist including iso 9001 and the quality controls that encompass her position
Lisa is an inventory control specialist including iso 9001 and the quality controls that encompass her position
Reid Parr
Director, Chief Operating Officer
Reid Parr
Director, Chief Operating Officer
With his 18+ years of industry experience, Reid has been instrumental in cultivating compelling opportunities, ensuring operational excellence, and fostering continued growth for several large companies in the consumer packaged goods space where his companies have emerged as leaders, having developed a catalogue of well-known brands distributed across North America.
Before that, he co-founded several e-commerce start-ups where his development company emerged as a leader in online marketing and e-commerce platforms that led to the development of some of Canada’s largest online retailers.
Reid has extensive experience in all areas of product and business development from formulations, supplier validations, and product manufacturing, to e-commerce, and corporate finance.
He possesses a deep passion and keen eye for new products, scientific developments, and strategic partnerships that stand out in a competitive marketplace.
A husband and father of four, Reid enjoys time with family and the outdoors.
Before that, he co-founded several e-commerce start-ups where his development company emerged as a leader in online marketing and e-commerce platforms that led to the development of some of Canada’s largest online retailers.
Reid has extensive experience in all areas of product and business development from formulations, supplier validations, and product manufacturing, to e-commerce, and corporate finance.
He possesses a deep passion and keen eye for new products, scientific developments, and strategic partnerships that stand out in a competitive marketplace.
A husband and father of four, Reid enjoys time with family and the outdoors.
Soheil Samimi
Director, EVP Marketing
Soheil Samimi
Director, EVP Marketing
Soheil is a recognized industry veteran and pioneer in the hemp and cannabidiol industry in North America. His direct experience includes being a former Director of a leading CBD products manufacturer, where he was a key member of the acquisition team which took the company public and grew it to represent a market cap in excess of $250M.
In addition, he was the founder and CEO of a private company providing the largest distribution of CBD bulk extracts and finished goods across Canada. He is also a founding member, investor and Director at Grow Tech Labs, a cannabis and hemp focused venture capital and accelerator program based in Vancouver, Canada. Soheil’s diverse background also includes various sales and management roles within large technology companies, as well as having been an innovator and founder of successful startups which revolutionized the self-service automated kiosk industry in North America.
In addition, he was the founder and CEO of a private company providing the largest distribution of CBD bulk extracts and finished goods across Canada. He is also a founding member, investor and Director at Grow Tech Labs, a cannabis and hemp focused venture capital and accelerator program based in Vancouver, Canada. Soheil’s diverse background also includes various sales and management roles within large technology companies, as well as having been an innovator and founder of successful startups which revolutionized the self-service automated kiosk industry in North America.
Bryan Loree
Director, CPA
Bryan Loree
Director, CPA
Mr. Loree is a Chartered Professional Accountant, Certified Management Accountant, and holds a Diploma of Technology – Financial Management.
Mr. Loree has held various accounting roles in a number of industries, including construction, engineering, renewable energy, mining exploration, and technology. Mr. Loree also worked in the banking sector for two years focusing on lending and investments.
Mr. Loree has been involved in the public markets for over 15 years and has served as the Chief Financial Officer and a Director on a number of companies listed on Canadian stock exchanges. Since 2010, Mr. Loree has served as Chief Financial Officer and a Director of Cannabix Technologies Inc., a technology company listed on the Canadian Securities Exchange. Mr. Loree is also the Chief Financial Officer and a Director of TGS Esports Inc., an esports company listed on the TSX Venture Exchange. Mr. Loree is currently a Director of IC Capitalight Corp., an investment issuer listed on the Canadian Securities Exchange.
Mr. Loree has held various accounting roles in a number of industries, including construction, engineering, renewable energy, mining exploration, and technology. Mr. Loree also worked in the banking sector for two years focusing on lending and investments.
Mr. Loree has been involved in the public markets for over 15 years and has served as the Chief Financial Officer and a Director on a number of companies listed on Canadian stock exchanges. Since 2010, Mr. Loree has served as Chief Financial Officer and a Director of Cannabix Technologies Inc., a technology company listed on the Canadian Securities Exchange. Mr. Loree is also the Chief Financial Officer and a Director of TGS Esports Inc., an esports company listed on the TSX Venture Exchange. Mr. Loree is currently a Director of IC Capitalight Corp., an investment issuer listed on the Canadian Securities Exchange.
Stephen D. Inouye
Director
Stephen D. Inouye
Director
Mr. Inouye is a Vancouver-based businessman with 40 years of business experience specializing in accounting and taxes. His career includes 10 years of
working in the head office of a large grocery food chain in British Columbia. Since 2001, he has been providing management and accounting consultation to companies in a variety of industries, primarily private companies and beginning in 2010 this expanded to include publicly listed
companies.
In 2008, he co-founded a biotech company focused on developing bio-pharmaceutical products where he served as CFO. In 2010, his career expanded into the public markets, where he initially served as a controller for a company that was involved in a reverse take-over. In 2013, he became CFO until, in 2018, this company too was involved in a reverse take-over. During this time, he also served as a controller to a publicly listed mining company that was involved a reverse take-over in 2012.
He has provided accounting and consulting services to a publicly traded company in the cannabis industry and most recently he served as a director and CFO to a newly listed public company involved in the emerging psychedelic mushroom industry. In January 2020, he was appointed as CFO and director of a Canadian mining company currently completing an IPO.
In 2008, he co-founded a biotech company focused on developing bio-pharmaceutical products where he served as CFO. In 2010, his career expanded into the public markets, where he initially served as a controller for a company that was involved in a reverse take-over. In 2013, he became CFO until, in 2018, this company too was involved in a reverse take-over. During this time, he also served as a controller to a publicly listed mining company that was involved a reverse take-over in 2012.
He has provided accounting and consulting services to a publicly traded company in the cannabis industry and most recently he served as a director and CFO to a newly listed public company involved in the emerging psychedelic mushroom industry. In January 2020, he was appointed as CFO and director of a Canadian mining company currently completing an IPO.